How (and why!) to Design Strategic Storytelling Campaigns

I started out in book publishing, pre-Kindle. My life’s dream: change the world one book at a time as an independent book publisher. That aspiration shifted as things started to change in my beloved industry, including the nature of what a book could be.

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You Are Invited: StoriesLab

A few months ago, I launched StoriesLead, a catalyst for great storytelling. And in a short time, we’ve produced two successful events, began nurturing a community, and have developed resources to help orgs, media makers, and companies produce stories that rock.

And now we’re hosting our first StoriesLab, a half-day event that’s dedicated to the exploration into the possibility of story.

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Story Innovation: Transmedia, Web Cinema, and Participatory Storytelling

For DC Week, we’d thought it would be a great time to talk things we love: storytelling, media, technology, and risk-taking.

Join me for an event that showcases some awesome examples in story innovation.

DC Week – Story Innovation: Transmedia, Web Cinema, and Participatory Storytelling
Pride Collaborative / The Create Daily
Friday, November 9, 2012 from 10:00 AM to 11:00 AM (EST)
Washington, DC

Register here for this free event.

Advances in technology have provided storytellers with new platforms to play and experiment with. In this session, innovative storytellers will showcase their boundary-pushing projects, share their process, and discuss practical concerns like distribution, funding, and marketing.

Featured projects include: a web-based cinema project that combines verité and participatory footage; a transmedia project that fuses app production and the web; and an experiential learning and cross-media project geared towards children. This session is hosted by Felicia Pride of Pride Collaborative and The Create Daily.

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Funding for Immersive Storytelling and Transmedia Projects

Lots of knowledge gaining this week. First up, I attended the Transmedia New York City (now StoryCode) immersive meetup about project funding.

Mike Knowlton, cofounder of StoryCode, discussed the various options that are available to storytellers to fund their projects including self-financing, crowdsourcing, markets, investors/VCs, and grants/labs.

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Lance Weiler Talks Transmedia, Story Research and Development, and Audience Engagement

I had the pleasure to interview Lance Weiler, filmmaker and founder of DIY Days and The Workbook Project.  Weiler is an innovator in storytelling, transmedia, and co-creation/collaboration.

While WIRED magazine deemed him “one of 25 people helping to reinvent entertainment and change the face of Hollywood,” filmmaker Lance Weiler calls himself simply a story architect, one who isn’t married to any specific medium.

Download: Interview with Lance Weiler.