How (and why!) to Design Strategic Storytelling Campaigns

I started out in book publishing, pre-Kindle. My life’s dream: change the world one book at a time as an independent book publisher. That aspiration shifted as things started to change in my beloved industry, including the nature of what a book could be.

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Can an Old-Fashioned Non-Interactive Author Survive in the Social Age?

During my grad school days nearly a decade ago, I relished the stories of editor extraordinaire Maxwell Perkins nurturing a promising, yet unknown F. Scott Fitzgerald. Granted, by the time I was studying book publishing, tales of editors and authors toiling together for years to perfect a manuscript were no longer occurring in a business at the mercy of output, distribution, and rising production costs. Those days had been long gone.

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Lance Weiler Talks Transmedia, Story Research and Development, and Audience Engagement

I had the pleasure to interview Lance Weiler, filmmaker and founder of DIY Days and The Workbook Project.  Weiler is an innovator in storytelling, transmedia, and co-creation/collaboration.

While WIRED magazine deemed him “one of 25 people helping to reinvent entertainment and change the face of Hollywood,” filmmaker Lance Weiler calls himself simply a story architect, one who isn’t married to any specific medium.

Download: Interview with Lance Weiler.